Fort William Mountain Bike World Cup gets the right tools for the job

One of the biggest and most celebrated mountain bike events in the world – the Fort William Mountain Bike World Cup – has signed up world-class tool brand Silverline as a sponsor of this prestigious 2014 event.

Silverline is a leading sponsor of the all-conquering Team Atherton Racing, so its investment in downhill mountain biking moves to a new level at the 13th edition of the ever-popular Fort William Downhill World Cup. Silverline will provide power washers for the bike wash and a range of tools to help maintain the courses, as well as financial support.

Silverline is a leading industry expert with a 30-year history in manufacturing and supplying more than 5,000 hand and power tools to over 9,000 merchants and traders throughout the UK and mainland Europe. Offering a comprehensive and carefully selected range of products, Silverline is dedicated to meeting current and future demands and is constantly evolving to ensure customers get the very latest tools using up-to-date, cutting edge technology.

Mike Jardine, Director of event organisers, Rare Management, said: “We are excited to welcome Silverline as a new sponsor of the Fort William Mountain Bike World Cup and 4X Pro Tour.

“Silverline is a hugely respected tool brand with a range of products, many of which will be a major benefit for the World Cup event team. As a company with an existing international profile in the sport, their sponsorship will only stand to benefit this year’s event and everyone associated with it.”

Lauren Kennedy, Silverline Brand Manager, said: “As proud sponsors of GT Factory Racing, and with an expanding range of bike maintenance tools specifically for mountain biking, we are incredibly excited to be supporting Fort William this year.”

“Fort William is the most talked about event on the downhill calendar and is something we knew we had to get involved with. It’s great to be able to support both the event and the riders by supplying the necessary tools required to keep the course and bikes in world cup condition throughout the weekend.”

Taking place on 7-8 June 2014, the Fort William event boasts 300 of the world’s best riders from 25 nations and is one of the biggest gatherings of British world title holders of any single sport. It is also regarded as the best event of its kind anywhere on the globe with a record breaking nine awards for UCI Best Downhill World Cup in its illustrious 12-year history.

Tickets are on sale now, priced at just £15 for adults and £8.50 for children (6-17 years). Family packages are also available from £39. All can be purchased here.