March 27, 2017
DANNY ‘CHAMPION OF THE WORLD’ LAUNCHES FORT WILLIAM WORLD CUP
World Champion and British Downhill sensation, Danny Hart, was in Edinburgh today (Monday 27 March) as he gears-up for another summer of mountain bike action throughout the world – and a shot at an elusive World Cup title at his home event in Fort William.
As thousands of fans and 250 elite riders from 25 different nations gear up to descend upon Fort William, Danny was given a traditional Scottish welcome while he showcased his skills as one of the best downhill riders on the circuit to bring to life this years event streamline ‘Home of the Brave’.
Danny has high hopes this this could be his year to take home his first title on home soil, after finishing third at last years Fort William World Cup.
Danny said: “Last season ended on a real high for me becoming World Champion, and I’m looking to repeat that success and keep the momentum going on the downhill circuit this time round.
The Fort William World Cup is a big race for me, and is the one I look forward to most on the calendar as it’s a chance to race in front of a home crowd. It’s an extra special event with a legendary atmosphere thanks to all of the fans who make the pilgrimage up to the Highlands. I’m looking forward to catching up with family and friends, and hopefully we get a repeat of last year’s sunny weather.”
In 2016 the Fort William Mountain Bike World Cup and BUFF® 4X Pro Tour broke all records of attendance, and promise to be just as memorable this year with more than 250 of the sports biggest stars. Rachel Atherton, the 2016 Women Downhill World Champion is back competing down the slopes and jumps of Aonach Mor.
Mike Jardine from Rare Management, the organisation behind the multi-award winning event, said: “We’ve got the two World Champions, Danny and Rachel, leading the home charge in Fort William this year, so the chance of British winners has never been better. We want the ‘Home of the Brave’ campaign to reflect the power and prestige of the top British riders and the depth of talent we have. They are the stars who create the excitement of the weekend on the slopes of Aonach Mor, one of the most iconic venues in the world.
“Since launching tickets for this year’s event, we’ve had an incredible response from fans around the world and it’s pleasing to hear that so many are looking to join us again for what will be another unforgettable mountain bike experience for all the family.”
The event is the second stage on the UCI World Cup Downhill calendar and is supported by Event Scotland, part of VisitScotland’s Events Directorate, and Highland Council,
Paul Bush OBE, VisitScotland’s Director of Events, said: “Scotland is the perfect stage for major events and as a proud support of the UCI Mountain Bike World Cup for many years, EventScotland is looking forward to the 2017 event as much as ever.
“The event is hugely important for the Highlands and for Scotland as a whole, and we are sure that mountain bike lovers in their thousands are already making travel arrangements for this exhilarating weekend of action, which will include British riders going for the Fort William title.”